Surveys are a powerfull tool that has many applications. Indeed, whatever the objective, the opinion of your respondents is a wealth of information that can be used to move ever closer to the ones you want to seduce.
Are your customers satisfied with your products or your customer service? What is your Net Promoter Score®? The client survey allows you to get the opinion of your customers or prospects quickly and efficiently.
You have an entrepreneurial project? You want to launch a new product or tap into a new market? Market analysis allows you to test the viability of your project beforehand and increases your chances of success.
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How is you company perceived? Where does your reputation come from? How will your customers or prospects react to the launch of a new product and what price to practice? Marketing studies allow you to collect a lot of information that will help you formulate your strategy.
Within a company, human resources are a key factor of success, it is thus important to be concerned. With HR surveys, you measure the satisfaction of your employees, you evaluate the added value of a training and learn on your HR policy.